private label growth and increased spending across marketing mediums. Below, we’ll explore these factors, how they can impact CPG brands and, finally, how you can prepare yourself for another ...

Importantly, the mobile medium reaches purchase-ready consumers directly at the point of sale. When we said this in the past, it used to mean that customers could have a marketing message on their ...

However, measurement is still an issue for Ford with mobile compared to other marketing mediums. For example, direct mail includes control and test groups and helps marketers prove a marketing medium ...

making it a highly valued medium among advertisers. Don't miss: Survey: HK search engine marketing ad spending reaches HK$5.3bn The increase in demand for search engine marketing in Hong Kong can ...