Ideally, the operational plan for each of those organizations would include ... When done well, the links between activities and outcomes form a metrics chain, enabling Marketing to measure value and ...

The previously listed B2B sales metrics will help you answer those questions while also giving you insight into your sales funnel and how it is functioning. Use those data insights to polish your ...

Marketing must track who's moving toward a purchase and speed deals up (shrink sales cycles, secure stakeholder buy-in, drive high-intent actions). - Toby Wong, Toby Wong Consulting Track metrics ...