marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects. The Marketing major provides students the opportunity to develop skills that enable ...

Product marketing continues to emerge as a critical function in many organizations ... managing the company’s public image. • Market Research: Conducting in-depth market research to identify ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...