This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Kate & Co., the woman-owned strategic marketing and communications firm, currently located at 1250 Tower Lane, is relocating ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

A former 20th Century Fox and HBO marketing exec, Levine joined Disney in June 2022 as head of marketing for Disney Branded ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Pam Levine is leaving Disney. Levine has been Head of Marketing for Disney Branded Television and National Geographic since ...