A dashboard is an important component of performance ... You can then develop measurable marketing objectives and define the strategies, programs, and tactics to support those numbers/objectives. Use ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started. The post 5 simple ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent ... 77% of respondents use analytics dashboards. 73% ...

Wunderkind, the leader in performance marketing and identity, today announced the addition of Wunderkind Analytics and ...