cementing the powdered tea's reputation as having the type of "cool-girl wellness aesthetic that Instagram eats up". From "elusive to everywhere", matcha is cropping up in just about everything ...

As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, hair care and fragrance ...

Such is the craze for matcha that fans are willing to risk frostbite to get their hands on one. Blank Street claims that it sells some form of the green-tea-based drink “every four seconds ...

If you're looking for a matcha to use exclusively for your morning latte, this is the one I recommend. This ceremonial-grade green tea powder is sourced from Shizuoka, Japan, where rich volcanic ...

The aesthetic appeal of matcha is undeniable — its bright hue ... making it more than just your average green tea powder—it’s “green gold dust”. And much like rare wines or gourmet ...

Matcha might be having a moment, but it isn’t exactly new; the practice of turning finely ground young tea leaves into a vibrant green beverage dates back nearly a thousand years. Matcha boasts ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

However, it’s important to note that the research on green tea’s fat-burning effects during exercise is mixed. For instance, a small 2018 study found that drinking Matcha green tea before ...

Move over macchiatos, step aside soy lattes, everyone is under the spell of matcha these days. EW-approved matcha spots to visit.

A green cheesecake perfectly fits this dark aesthetic, complementing decorations ... of the cheesecake comes from powdered green tea, known as matcha, which has been popular in Japan for centuries.