Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his nonprofit, the LeBron James Family Foundation. The stylish doll features streetwear, headphones, sunglasses, and a removable jacket.

Alright sports fans, this one is for you. LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big deal for Barbie fanatics and fans of the baller, because the four-time NBA MVP is also the first male athlete to ever get the Barbie treatment.