W e've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...

McDonald’s has unveiled a series of outdoor ads that ... Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative.

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as ...