Event-based tracking with Google Analytics 4 reveals user behavior across websites ... raw data into actionable insights that drive business growth. GA4 metrics represent the events triggered ...

What are the best kind of emails to send? Behavior-based. Not only do they way outperform batch-and-blast emails, but they are also edging out journey-based messages, according to Email Benchmarks ...

Adding more screens to a campaign has a tangible impact on strengthening brand metrics, according to a new analysis by measurement firm Comscore. To unravel the intricacies of cross-platform media ...