Today, Michelin covers restaurants in 37 countries around the world, and the books are marked with the same logo the company uses on its tires — the one with the Michelin man, of course.

People online are cracking up at Michelin's Bluetooth tires that come with a QR code on the inside, but what's it all for?

Through this regional approach, the MICHELIN Guide will be able to go beyond the main urban cities across the territory to better uncover the authentic food culture of the American South. Specifically ...

Both come with a new gray logo color option ... prior to Sea Otter, Michelin also announced new versions of their Enduro Wild Racing and E-Wild Racing mountain bike tires, too.