However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this name as it is award-winning, extremely viral, and consistently called ...

If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

After years of secret swatching and shade tweaking, Milk Makeup’s latest launch is finally here: Meet the HydroGrip 12-Hour ...

it layers well over a rich face cream or SPF for drier skins, while oilier complexions can apply a little powder over the top, and it sets nicely. It also works brilliantly with Hydro Grip Primer ...

FIND OUT MORE ON ELLE COLLECTIVE Think about the purpose of your primer first. Is it to prolong the longevity of your make-up? If so, Milk's viral Hydro Grip Primer could be your ideal match. Do you ...

it layers well over a rich face cream or SPF for drier skins, while oilier complexions can apply a little powder over the top, and it sets nicely. It also works brilliantly with Hydro Grip Primer ...