The mobile app industry is evolving at an unprecedented pace. With over 6.9 billion smartphone users worldwide, apps are no ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Here are some suggestions for SMBs looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece: 1. Make your mobile app strategy a part of your overall ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Dave Bell, Co-founder and CEO of Gummicube, looks at mobile marketing in the context of user acquisition and App Store Optimization. There are over 5 million apps on the Google Play Store and Apple’s ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

This mobile app marketing course bundle offers over 50 hours of hands-on training to help you master essential skills, from ...

Mobile Marketing Day was hosted by the Chicago Association of Direct Marketing. The event was co-sponsored by Microsoft, Sumotext and Mobile Marketer. App ecosystem Dictionary.com claims to have 70 ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

At the Mobile & App Masterclass in Amsterdam, we’ll explore these trends in depth with industry leaders who are shaping the future of mobile marketing, app engagement, and user retention. Here’s a ...