Without data, we can't track metrics. That's why the modern martech stack has evolved into a collection of technologies that marketers use to optimize and enhance marketing processes. Martech stacks ...

Opinions expressed by Forbes Contributors are their own. I track enterprise software application development & data management. First, there was analytics. The prehistoric dawn of our first ...

Rhett is a DC based executive coach who covers entrepreneurship. Data is the cornerstone of modern business, with 79 zettabytes of data created, captured, copied, and consumed in 2021 alone.

Incorporating robust data governance procedures will reduce the likelihood of models developing into ones that contain bias ...

With AI and advanced analytics, businesses are forced to rethink data management. Modern data architectures enable ...

How are marketers and the businesses they run making full use of all technology tools at their disposal. From CRM, CMS and email marketing right through to data clean rooms and AI tools, what should ...