He says the modern cowboy is the natural result of what happens when cultures collide. So, like the indigenous Americans and Spanish settlers became Mexican vaqueros... vaqueros became cowboys.

Esquire style director Jonathan Evans gives a rundown of the brand: "The 'modern cowboy,' as Parker calls ... since it's such a core Mexican and American style. Frye is reputedly the oldest ...

He says the modern cowboy is the natural result of what happens when cultures collide. So, like the indigenous Americans and ...