In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...

Following Wednesday's 118-112 road victory over the Boston Celtics, Converse projected his signature logo around the city, leaving NBA fans commending the bold move. In a highly anticipated ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...