Sponsors are also spending record amounts on the team level, with club sponsorship revenue rising 6% year-over-year to reach ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

The Super Bowl halftime show has always been a major part of the annual NFL event, and is America's most-watched musical ...

Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...