In the new logo, Harley featured the skull with the words "Harley Davidson" and "Motorcycles" prominently displayed above and below it. The skull logo, alongside the many pieces of equipment it ...

When the Harley-Davidson ... skull imagery is not new, yet it became trendy during the 2000s, thanks in no small part to Willie G's creativity (oh, and a comic-book character known as The Punisher).