The new bespoke logo, written as JaGUar ... "intentional" as it looked to create a barrier between the old models and the new Jaguar vehicles. "We need to change people's perceptions of what ...

And now, Jaguar has presented what might be the boldest reimagining yet, complete with a brand new logo, wordmark and typeface. During a media briefing today, Jaguar unveiled what it calls an ...