The spot by the Molson Coors Beverage Company brand also honors late sports legends John Madden, Dick Butkus and Bob Uecker.

“Miller Lite has truly been a story in the making for 50 years,” Vice President of Marketing Ann Legan told Beer & Beyond.

Coors Light sales fell by 3.9%, while Miller Lite sales dropped by 1.3%. "Bud Light's Super Bowl commercials are only ... Read more about the Super Bowl: A new 'Avengers: Endgame' teaser trailer ...