Harvard Business School7y
Why Consumers Don't Buy: The Psychology of New Product Adoption
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.) ...
Harvard Business School7y
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
Morningstar18d
Stryker Rides Wave as New Products See Continued Adoption
This increase is primarily driven by incorporating slightly more optimistic estimates for the 2025-26 time frame, as the firm rides the wave of new-product adoption and continues to execute well.
Report: 91% of Manufacturers Plan to Increase Investment in AI for Product Development
91% of companies are planning to increase their investment in AI over the next two years ...