Rolex has just raised its prices for the new year. Here's why that might not be bad news if you're in the market for a watch.

If you can believe it, this watch carries the highest estimate ever assigned to a wristwatch at Phillips New York—just the house that sold Paul Newman’s record-setting Rolex Daytona.

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

It includes hundreds of guns, a couple of Rolex watches, a plethora of custom suits, and other items, like signed posters of ...

While the company makes about 700,000 new Rolex watches every year ... Through Worthy, you can have your Rolex watch ...

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame. Prices on some of the Swiss company’s gold watches ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

But Charles Tian, founder and CEO of market research platform WatchCharts, told Fortune that demand for Rolex watches will likely remain steady in the new year, despite warning signs of softening ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking ...