Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to ...

This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.

The verdicts on yesterday's Super Bowl ads will be rolling in - we hope to have an AI one among others - but the early standout has been Nike's from Wieden+Kennedy (its first SB spot for 27 years), ...

We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...

Indiana Fever star Caitlin Clark’s participation in Nike’s 2023 Super Bowl ad emphasizes her influence in promoting women in ...

Hill has followed Nike’s directive to “just do it” and become the sports retailer’s newly-minted CEO. In 1988, Hill joined the company as a 19-year-old intern in apparel sales. He spent ...