Deion Sanders‘ third Nike sneaker is getting one of its loudest colorways to date, but it's an expression of affection rather ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Analysts are cautiously optimistic about Nike ahead of the brand’s third quarter earnings report on Thursday. Nike, which has ...

As the 23-time Grand Slam winner prepares to say farewell to the sport, Nike pulled out all the stops in a head-turning all-black look packed with style, symbolism and plenty of sparkles.

But what about the youngest member of the James family? The Nike LeBron 22 "Promise" colorway. / Nike LeBron's youngest child and only daughter, Zhuri, has an outsized influence on the family and ...