It's everything, from Obi-Wan sass to Yoda wisdom and all the way to ... even Darth Vader can’t escape the clutches of meme culture! Too bad there's no Jedi Master here to promote me.

Baby Yoda is still untouched by the tacky trappings of commercialism. For the moment, he belongs to the meme makers — and through them, all of us. This cannot last, of course. No savior ever ...