He has been working at the brand since 2016, and is the author of the No. 1 New York Times best-selling book ... to the North Pole in my sleigh to spend the rest of the year with his elf family.

Staging your elf with a book is a no-brainer — it’s easy ... This Elf on the Shelf Christmas Eve idea includes a North Pole virtual meeting with friends telling them they’re on his way ...