But dammit, like every bad Super Bowl commercial out there, it makes us want to pull on some ... 501 that hasn't ever been soaked. That means they're going to shrink the first time you wash ...

"Think of the Levi's 501 jeans Marlon Brando wore in The Wild One (1953) with a white T-shirt ... Yet, whilst trends have influenced its rise, wash and taper, the core silhouette has remained ...

Levi Strauss CEO ... “don’t wash jeans” automatically pops up, he told he never said that between laughs. But there was a story dating back to one of the first onstage interviews that ...