Previous marketing for Orbit and Extra centered on the confidence ... “It’s a piece of chewing gum, it’s not a promise of a better life,” he said. “But it’s going to cost you somewhere ...

Chewing gum is fighting more than a virus ... In January, the company launched a global ad campaign promoting its top-selling Orbit, Extra, Freedent and Yida brands as tools for mental well ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets ... still be flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad ...