Yes. But your business will have to double-down on obtaining first-party data through its owned marketing channels. Taking control of your owned media and forming an owned media strategy will help ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

What Is Owned Media in Digital Marketing and PR? Owned media refers to the digital assets and content that a brand owns and controls, such as its websites, blogs, social media pages and email ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

These findings can help marketers understand the ideal balance of spend and optimise marketing impact. There have been questions about the relative importance of paid advertising media and digital ...