Hip-hop mogul Russell Simmons, best known for his record label, Def Jam, founded the Phat Farm clothing line in 1992, with the label's first retail store opening on Prince Street a year later.

Phat Eatery was listed in the Chronicle's Top 100 list in 2023. In the past few months, Au-Yeung had kept a positive attitude and stayed committed to work, according to a representative.