Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

Think Sofia Richie’s understated glam or, closer to home, (former PLT creative director) Molly-Mae Hague with her ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

PLT has ditched the bodycon clubwear in favour of an old-money aesthetic that shoppers say gives ‘kept woman’ vibes ...