SANTA CRUZ — More than 75 community groups and school marching bands ambled down Pacific Avenue on a warm and sunny Saturday morning for the Santa Cruz Downtown Holiday Parade. The Downtown ...

Colorful bulbs shine through the dusk along Pacific Avenue in downtown Santa Cruz. Kevin DeBoer hung the lights for the Downtown Santa Cruz Association and switches out bulbs when needed.

TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING THE CLOSURE OF THEIR PACIFIC AVENUE LOCATION. THEY CLOSED ...

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown,” writes Santa Cruz City Manager Matt Huffaker in a Guest Commentary. “We are ...

“Thank you downtown Santa Cruz for 25 fantastic years. The last day of business at O’Neill Surf Shop on Pacific Ave. will be January 14th, 2025.” Inside the store, the atmosphere was far ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down. An ...

Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

In this week's local business roundup, Jessica M. Pasko spotlights a move by Salinas-based Pacific Valley Bank to open a branch in downtown Santa Cruz, notes the impact of Donald Trump's immigration ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...