Pakistani TV dramas have influenced fashion in Lucknow, prompting local boutiques and tailors to replicate trending designs. Traditional outfits with intricate embroidery like 'Anarkalis' and ...

As Pakistan’s leading textile and fashion brand, Gul Ahmed continues to set benchmarks in quality, craftsmanship, and ...

The celebration of Eid 2025 deserves the best ethnic outfit of the season since the month-long spiritual fervour of Ramadan ...

The country’s markets are witnessing a sharp rise in demand for Pakistani clothing items ahead of Eid-ul-Fitr, one of the ...

As the Farshi Shalwar continues to dominate the fashion scene, HSY's inclusivity and advice have proven that this trend is ...