We sent our man Alex Reid to the home of Panini stickers to find out why the primitive ritual of tearing open a packet of stickers and filling an album still stirs a magical feeling in a digital age.

Panini, the football sticker firm behind the playground craze of the 1970s and 80s, is celebrating its 60th anniversary. How did it survive tabloid warfare, a thieving tycoon's clutches and ...