A few days ago, the Pantene Philippines' "Labels Against Women" ad went viral. It was due in large part to an endorsement from Facebook COO Sheryl Sandberg, who called the ad "one of the most ...

Good morning, AdLand. Here's what you need to know today: Procter & Gamble will expand to the United States its feminist ad for Pantene that went viral after being promoted by Facebook COO and ...

This case study shows how Pantene introduced its newest product, Cora, into China's highly competitive hair care category, targeting young users through social media and mobile to build a community of ...