Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.