Adweek on MSN16d
Peroni Welcomes F1's Lewis Hamilton to Ferrari With a Grand Italian Gesture
Global campaign from Peroni Nastro Azzurro 0.0% welcomes Lewis Hamilton, Formula 1's biggest star, to the Scuderia Ferrari HP team.
Marketing Dive12d
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
Peroni Nastro Azzurro 0.0%, a beer brand from Asahi Europe & International, launched a new campaign March 12 as part of its multiyear partnership with Formula One racing team Scuderia Ferrari HP, per ...