Pharma food for thought: The combination of mobile, personalisation, promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following ...

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits. However, the current challenge for the ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on the airwaves.

Drenik: How can pharma advertisers use RWD to optimize marketing budgets ... the pool of qualified patients use different advertising channels and distribute budgets appropriately.

Reimagining the future of healthcare marketing As we move forward, the convergence of Gen AI, predictive analytics and ...

A period of significant change in pharma and healthcare marketing lies ahead as the industry embraces data and omnichannel strategies. Marketers should view this as an opportunity, not see this as ...

On the other, we scale precise patient targeting through programmatic channels ... Benefits for Pharmaceutical Brands Integrating MyHealthTeam into Swoop’s omnichannel marketing solutions ...