Today, any pharma marketing strategy has to take into account the perspective of multiple stakeholders, such as doctors, regulators, payers and the patient. Here, we speak with Dr Simone Seiter ...

But what effect does this have on pharmaceutical marketing? Caroline Gadd understands how services can add value to medicines and how this impacts on marketing strategies. She speaks here with ...

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

Join us at Digital Pharma East 2024 on Sept. 9-12 in Philadelphia to learn, connect, and innovate with your life sciences marketing industry peers.

Veeva’s vice president of commercial strategy discusses how pharma companies streamlining their processes with a single goal ...

Hastings will lead the company's marketing strategy, brand development, and communication initiatives to further Aurora Pharmaceutical's commitment to providing innovative solutions for animal ...

Her career has focused on the healthcare and pharmaceutical sectors ... Julia Bennett is a healthcare marketing expert specializing in AI-driven strategies for patient care and engagement.