But Coyotes owner Alex Meruelo will continue to pursue building a $3 billion arena and entertainment project in North Phoenix with the ... the Coyotes' name, logos and trademarks, plus ownership ...

Wow. The Coyotes reached the playoffs five times in the seven seasons they used this logo, but continued Winnipeg's run of bad Stanley Cup playoff luck by not getting out of the first round.

As part of an agreement between Glendale and the new Coyotes ownership ... market such as the Phoenix area, perhaps you don't want to risk detaching fans from a logo and look they've come to ...