This photo, provided by Lotte Department Store, promotes its special pop-up event, "Happy PLAVE Day," in Seoul on March 12-16, 2025, to celebrate the second anniversary of virtual K-pop boy group ...

K-pop merchandise is currently the most popular ... following Seventeen, Plave, NCT and IVE, in order, from January to October this year. ARMY has twice as many transactions as the second most ...

PLAVE’s dominance is not limited to album sales. Last year, their digital single, “Pump Up the Volume!,” made history by topping Melon’s "Hot 100" and "Top 100" charts.