But this logic rarely seems to translate into pop culture, where fashion, film, TV and book releases are all currently taking inspiration from the 90s and 00s era, and we’re lapping it up.
It's hard to make it in the music industry, and these 20 artists are proof that just because you have one hit song doesn't mean you will stay on the charts forever.
Just like you, some of our fave Gen Z celebs love a good reference to the 90s and 2000s. Here are a few that gave us one to remember.
Pop culture is that loose blend of books, music, fashion and other daily ephemera that contributes to the identity of a society at a particular point in time. In essence, pop culture is a self ...