With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

Prime Hyrdation LLC was sued April 8 in the Southern District of New York over "misleading and deceptive practices" regarding ...

Senate Majority Leader Chuck Schumer (D-N.Y.) asked the U.S. Food and Drug Administration to investigate the influencer-backed Prime energy drink that has become popular among the influencers ...

SAN FRANCISCO — Prime Hydration, known for its energy drinks promoted by YouTuber Logan Paul, failed to secure the total dismissal of a consumer class action that accuses its grape-flavored drink of ...

That would be quite the caffeine buzz for your average adult -- but the influencer-backed Prime Energy drinks are marketed to kids and teens. Now the FDA is looking into Prime. Dr. Protibha Sanyal ...

Prime isn’t exclusively an energy drink. Prime Hydration is the brand’s sports drink, which contains coconut water, B vitamins and branched-chain amino acids, which bodybuilders use to promote ...

One drink shop even stocked limited edition Prime Hydration flavours for £1,000 a bottle. One person bought 12 of the rare bottles! A second version - Prime Energy - was also launched in the UK ...

Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is ...

Chuck Schumer alleges the drink is being targeted at children despite its high caffeine content. A marketing expert said caffeine warnings on Prime Energy drinks aren't prominent enough.