Only time will tell how Lionel Messi's Mas+ compares to Logan Paul and KSI's PRIME Hydration. For now, Messi's new product is garnering a lot of attention, not just from the fans, but also from ...

People don’t like me or KSI. That’s fine ... with sales surpassing $1.3 billion at the end of 2023. Just recently, Prime surpassed Gatorade as the most sold hydration drink in Walmart stores.