Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Q4 2024 Management View CEO Luc Voncken described 2024 as a challenging year marked by a steep sales decline, reduced market value, and the need for transformation through their “Fit For Future” ...

When a new campaign is launched, people in the industry often ask if it is a brand campaign or a product marketing campaign, but for Beats’ CMO and head of product, Chris Thorne, it shouldn’t be ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

The digital product marketing evolution in Asia Pacific has undergone significant transformation, from static web pages to AI ...

Amazon is looking for a Product Marketing Manager to manage the in-app messaging experience for unauthenticated users across both mobile and desktop platforms. You will be responsible for the in-app ...

Marketing software startup Hightouch today announced that it has closed a $80 million funding round at a $1.2 billion valuation.

In addition to her product management and marketing responsibilities, Jeng-Lew will oversee the company’s customer service team. Jeng-Lew brings more than 30 years of diverse experience across ...