Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

When a new campaign is launched, people in the industry often ask if it is a brand campaign or a product marketing campaign, but for Beats’ CMO and head of product, Chris Thorne, it shouldn’t be ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

The digital product marketing evolution in Asia Pacific has undergone significant transformation, from static web pages to AI ...

Q4 2024 Management View CEO Luc Voncken described 2024 as a challenging year marked by a steep sales decline, reduced market value, and the need for transformation through their “Fit For Future” ...

Amazon is looking for a Product Marketing Manager to manage the in-app messaging experience for unauthenticated users across both mobile and desktop platforms. You will be responsible for the in-app ...

The privately held company has been known to promote used wear and ask consumers to think twice before buying its products. In spite of what looks like an anti-marketing effort, the company has ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...