Making informed purchase decisions can be a daunting task in a market flooded with options and buzzing with marketing ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the ... Moreover, design is capable of not only inspiring a purchase from the targeted ...

B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen ...

As experts in journey marketing, Geometry Global has quantitatively surveyed some 60,000 people across 38 unique categories, to map their purchase journeys and assist clients in creating and ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

Research in consumer psychology consistently ... In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design.

Hidden fees, onboarding issues, and poor planning lead to software regret for UK buyers. Discover how to make informed ...