Ford is offering employee pricing on most vehicles through June 2. The promotion comes as 25% auto tariffs go into effect, threatening to dramatically increase the price of competitor vehicles. Some cars and trucks,

Ford Motor on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.

Ford Motor Company has decided to open up its exclusive employee pricing program to every customer in America—whether or not they work for the automaker. The announcement, confirmed through reports from The Detroit Free Press and Reuters,

Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public. The campaign, dubbed “From America,

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers on almost every Ford and Lincoln model. The ‘From America, For America’ campaign comes as the auto industry faces 25% tariffs on foreign imports.

Ford Motor Company announced Thursday it will offer employee pricing to all U.S. customers for a limited time, allowing consumers to "pay what we pay" on most vehicles in its lineup. The "From America,

Ford Motor said on Thursday that it was lowering prices on most of its vehicles to the same levels it charges employees in a bid to boost sales as President Trump’s tariffs on imported cars took effect.

Ford (F) is extending a “handshake deal” to American consumers as new auto tariffs went into effect Thursday morning.

Now we're starting to see how the automakers are reacting. Ford is in the rather enviable position of having the least exposure to the new vehicle tariff than all but Tesla; less than 20 percent of the cars,