In Boston.com's bracket of the 16 best trades in Boston sports history, Auerbach authored three of them himself. The post Any ...

T here may be no end of game moves more iconic than the literal victory cigar smoked by Hall of Fame Boston Celtics head coach and general manager Red Auerbach. At once an image o ...

Iconic Boston Celtics head coach and general manager Red Auerbach was as competitive as it gets, and it could occasionally boil over into more than simply taunting his opponents on the court with a ...

Steve Pagliuca hoped to become the Celtics’ new majority owner and was “saddened” that his bid to purchase the franchise was ...

Current co-owner Steve Pagliuca said he felt they had the "best offer" for the Celtics, but the bid went elsewhere instead.

Larry Bird says that the credit for former Celtics having fruitful careers in front office positions belongs to Red Auerbach ...

Larry Bird helped restore the Celtics' winning tradition in the 1980s. Check out our recap of Episode 4 of HBO's docuseries ...

Legendary Boston Celtics head coach and general manager Red Auerbach did not just change the Celtics forever with his basketball genius, but the NBA itself. The man was so dedicated to winning ...

We made a fully guaranteed and financed offer at a record price ... no debt or private equity money that would potentially ...

Red Auerbach, Bill Russell, Larry Bird, Len Bias, etc. Locally, fans love the NBA’s winningest franchise. Elsewhere, many people hate the Celtics as much as the Yankees. But love ‘em or hate ...