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Chivas Regal and Ferrari F1 ‘Accelerate Into a New Era of Sports Culture’ With Partnership
In Dec. 2023, Chivas Regal unveiled a campaign touting the benefits of teamwork called "True Success is Shared." The campaign bucked against hustle culture and encouraged its audience to think ...
Marketing Dive11y
Pepsi anchors Oscars promotion with SMS
Pepsi has partnered with Regal Entertainment Group on the ?Sip Like a Star? campaign that plasters SMS keywords on the soda giant?s cups sold in movie theaters. The campaign runs through Feb. 14.