Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

Chinese fast fashion major Shein has reportedly made a comeback to India through a partnership with Reliance Retail nearly ...

The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its ...

Founded in China in 2012 and later headquartered in Singapore, Shein became popular for its affordable Western fashion.

Mukesh Ambani-led Reliance brings back Shein to India through a licensing deal, five years after its ban, with a focus on ...

Reliance's launch of the Shein India Fast Fashion app marks a shift in its strategy, deviating from adding brands to its main ...